Vietnam possesses abundant tourism potential and has a geographical advantage of being located near many markets that favor shopping for branded goods at good prices.
Today’s travel itinerary is not only about exploring scenic spots, learning about culture or enjoying local cuisine. Today’s travelers also want to experience diverse entertainment activities and especially enjoy shopping, making spending an indispensable part of the trip.
Experts say that Vietnam has abundant tourism potential and a geographical advantage as it is located near many markets that favor shopping for branded goods at good prices. Therefore, developing the outlet shopping center model will not only create a highlight for Vietnam’s tourism, attracting international visitors but also contribute to promoting the domestic retail industry.
Grasping the trend of tourists, many countries have proactively developed cheap branded shopping centers, turning them into attractive destinations, attracting a large number of international tourists. According to a survey by the Seoul Tourism Organization, up to 79.9% of tourists choose this city for shopping purposes. Notably, the average spending on shopping is 620,000 Won (about 11.2 million VND), accounting for 30% of the total budget of the trip, showing the strong attraction of this type of tourism combined with shopping.
Famous outlet centers such as Coex Mall (Korea), The Landmark (Hong Kong, China), or Bangna (Thailand) not only serve the shopping needs of tourists but also become tourism icons, contributing to increasing the number of international visitors and length of stay in these countries.
At Bangna Outlet, one of the largest low-cost brand shopping areas in Thailand or iconic shopping centers that often gather many major brands from around the world. Customers will be able to buy major brands at discounts from 70% to 80%.
After many days of visiting famous tourist destinations, many tourists will choose to shop at outlet centers to hunt for luxury items at preferential prices.
Mr. Nguyen Thanh Thai Son – Vietnamese tourist in Thailand said: “I spend some time traveling, some time shopping. Many shopping centers are duty-free, so tourists like me really like shopping areas like this.”
Not only stimulating tourist spending, outlet shopping centers also help keep cash flow in the country. Building a domestic outlet system will create conditions for people to shop right in Vietnam, instead of abroad.
Mr. Jonathan Hanh Nguyen – Chairman of the Inter-Pacific Group (IPPG) commented: “We will have domestic currency sources retained in the country by them buying at this fact outlet. Killing two birds with one stone, meeting the actual needs of the people while preserving domestic currency, and solving employment at the places where the outlet is opened.”
In 2024, Vietnam will attract nearly 17.6 million international tourists, mostly from China, South Korea, and Japan – markets that tend to spend a lot on shopping. Experts say that if Vietnam develops large-scale outlet centers, it will not only help increase the length of stay and spending of tourists, but also contribute to promoting the growth of the domestic retail industry, creating a driving force for sustainable development of the economy.