Vietnam’s brand value this year ranked 32nd out of 193 countries evaluated and reached 507 billion USD.

This is a one-rank increase in ranking and a 2% increase in value compared to last year. This is the assessment of the world’s leading brand valuation consultancy – Brand Finance and this is one of the factors that will help increase Vietnam ‘s international position in the coming time.

According to Brand Finance, Vietnam’s national brand has made great strides in recent years. Vietnam is not only in the Top 100 countries with strong brands, but also the country with the fastest growing brand value in the world in the period 2019-2022.

Mr. Alex Haigh – General Director of Asia – Pacific, Brand Finance said: “Vietnam’s brand value has increased sharply in recent years thanks to high economic growth, improved brand recognition of Vietnam and a stable business investment environment, especially thanks to the Government’s efforts to reduce interest rates in recent times”.

Telecommunications, technology; banking; food and beverage – these are the industries that are making significant contributions to the development of Vietnam’s national brand. According to Brand Finance, Vietnamese businesses in these fields are taking full advantage of market opportunities.

When a country’s brand value increases, all of its goods and services will benefit, especially tourism and exports. The more familiar and prestigious the name Vietnam becomes, the more it will attract foreign direct investment into Vietnam.

Mr. Hong Sun – Chairman of the Korean Business Association in Vietnam shared: “For example, Samsung, 50-60% of smartphones are manufactured in Vietnam, made in Vietnam. Therefore, if the Vietnamese national brand becomes stronger, Korean investors are very confident that they will continue to invest.”

Mr. Adam Sitkoff – Executive Director of the American Chamber of Commerce in Vietnam commented: “When a country’s brand grows, it is a great effort. Vietnamese leaders have directly traveled to countries around the world to promote the image of a Vietnam with good human resources, participating more deeply in the global value chain with a potential domestic market”.

Southeast Asia, especially Vietnam, is at a very favorable time to welcome the world’s production shift. In that context, Vietnam is increasingly affirming itself as a reliable economic and trade partner in the international arena. A nation in an era of strong growth.